Blog

Enhancing Brand CIOB

The CIOB isn’t short of ambition. We want to enter new markets, inspire new audiences, and build on our rich heritage.

Kate Macbeth

Kate Macbeth

Last updated: 5th May 2021

The CIOB isn’t short of ambition. We want to enter new markets, inspire new audiences, and build on our rich heritage. 

To maintain sustained success though it is essential that the CIOB identity is adaptable and dynamic, which is why I am delighted to announce our brand relaunch. This work has taken over a year to complete and involved consultation with more than 2,000 members and many different stakeholders around the globe. 

The overarching goal has been to enhance the recognition of the CIOB globally, creating clarity and consistency around our messaging and helping us to further stand out from the crowd. Perhaps, most importantly, we have been developing our brand to future proof us, to ensure we are relevant and inspiring for the next wave of construction talent. 

A crucial element in this transformation has been to recognise the vital importance of digital platforms. Putting digital first. If you have not recently explored our main CIOB website or social media channels, then have a look around. You will see how our new styling is being applied, with the use of photography, colour gradients, graphical expressions, and typography. 

The CIOB identity is so much more than a logo but it is the anchor to who we are and what we do. The single most important way for audiences to recognise the brand and the stamp on anything we do.  Whatever carries our logo takes on all the associations of quality, credibility, and honesty that our brand has built up over the years.  We haven’t reinvented the wheel here rather we have updated the design to be more impactful and adapted how we use our mark on different channels.  

Our Masterbrand approach to creating our sub-brands, like the CIOB Academy or the Art of Building competition, makes our visual identity more consistent and joins up the dots of the many valuable products and services we offer. You will also spot that we have a new colour palette to aid the recognition of brand CIOB by bringing more warmth, vibrancy, and vitality to our visual communications. 

This work sets a new tempo for the CIOB but it also reflects the successful heritage that has built up across almost 200 years of societal benefit.  We have introduced a graphical expression, which visually describes a cultural shift within the industry. That moment of change is the central thought at the heart of our identity which uses a shifting angle to portray the way in which we see our world and allows us to see things from a fresh perspective.

Over the coming days, weeks, and months you will see more of our new identity released in various forms. But if you are curious to see how we got to where we are then I invite you to watch the film on the right.

Our Brand Journey

Watch this film to get a flavour for how we went about enhancing the CIOB brand. This work has taken over a year to complete and involved consultation with more than 2,000 members and many different stakeholders around the globe.

Summary

From the first group of master builders coming together in 1834 CIOB has always set and upheld the standards for the construction industry.

But as the world around us changes, we must respond and adapt.

We're making CIOB the driving force in a cultural shift within the construction industry.

Leading the change in better working for the public good.

We're placing new focus on the benefits we create for our members and for the world around us. Great emphasis on supporting the mental health of workers and rethinking how we engage with an evolving younger, more inclusive global community by creating a stronger, clearer, forward-thinking brand.

Over a period of 12 months we've worked extensively with our members to collaboratively build the ideas that will sit at the heart of our brand.

For the science, ethics and practice of the built environment.

For the quality of life for those living in, working in, playing in and creating our built world.

For standards, for change, for people.

We are the Chartered Institute of Building.

Management.

Leadership.

Education.

Development.

We train, shape and support those who make our industry what it is today and the future leaders shaping our industry tomorrow.

For the workers 1200 feet off the ground.

For the children creating whole worlds from the playground.

For the families turning houses into homes.

We create the tools and qualifications to grow experience and confidence for a built environment that's fit for the future and everyone in it.

CIOB: For standards. For change. For people.

Our new brand story

 

For the foundations of better construction

For re-defining quality

For demanding excellence

For standing up for what's right

For meaningful change

For pressing policy makers

For thinking forward

For the science, data & insight

For transformational tools & tech

For the sake of the planet

For all the creators

For status and recognition

For taking talent further

For brighter mental health

For safer, healthier places

For protecting what matters

For public good

For quality of life

For one voice that benefits many

 

We are CIOB

For standards. For change. For people.