Kate Macbeth
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Enhancing Brand CIOB
The CIOB isn’t short of ambition. We want to enter new markets, inspire new audiences, and build on our rich heritage.
May 5, 2021
Testing the strength of brand CIOB
Since the start of the year we have been putting the CIOB brand under the microscope to see how it sits in a busy and complex external landscape. We have called this project our ‘Strategic Positioning Review’ and we started off on this road because of our new Corporate Plan.
June 23, 2020
Changes to CIOB social media
At our Members Forum in Edinburgh a number of delegates asked us to review our presence in social media to improve engagement and empower more members to get involved. So, following the Forum we enlisted the help of a brand strategy and communications agency to undertake a full, impartial analysis of CIOB social media.
December 10, 2019